Brooklinen

Brooklinen is a deeply polarizing brand on r/BuyItForLife, with the community nearly unanimous that their sheets are not BIFL-worthy due to ripping, thinning, and premature wear — often within months to a couple of years. However, their towels, pillows, and comforters receive considerably warmer reviews, and a handful of users report older sheet sets (pre-2020) holding up well, suggesting a possible quality decline over time.

While Brooklinen towels and pillows have genuine fans, the community is overwhelmingly negative on their sheets — the core product — citing rapid tearing, thin fabric, and poor long-term durability that makes them a poor fit for a buy-it-for-life standard.

Brooklinen's towels and pillows earn genuine praise for softness and durability, and some users appreciate the brand's responsive warranty and replacement service. A minority of long-term sheet owners — particularly those with older sets — report satisfactory multi-year performance.

• Towels praised as thick, plush, and long-lasting after many washes
• Down and down-alternative pillows frequently recommended as comfortable
• Customer service generally responsive, often replacing defective items
• Percale sheets described as crisp, cool, and breathable for hot sleepers
• Comforters receive positive marks for softness and appropriate weight
• Some older sheet sets (pre-2020) reportedly held up 5–10 years

The overwhelming community consensus is that Brooklinen sheets tear, develop holes, and degrade far too quickly for their price point — often within months to two years. Many users suspect quality has declined significantly since the brand scaled up, and the premium pricing is widely seen as driven by marketing rather than product merit.

• Sheets frequently develop holes or rips within months to two years
• Fabric described as noticeably thin — pattern visible through sheets
• Quality widely believed to have declined sharply as brand grew larger
• Linen sheets specifically called out for poor stitching and weak corners
• Price considered unjustified given durability compared to cheaper alternatives
• Dye fading and button/loop failures reported across multiple product types

One of the highest-voted commenters expressed profound disappointment, suggesting private equity may have destroyed what was once a better brand, and urging anyone prioritizing durability to spend their money elsewhere.

A user who owns linen sheets from seven different companies ranked Brooklinen dead last for quality — describing the fabric as so thin they could see their hand through dark-colored sheets after three years of light use.

A longtime customer shared that Brooklinen's own support staff told them their linen sheets are only designed to last about two years, and recommended buying two sets to cycle them — a candid admission that stunned the commenter.

Several users drew a clear product-line distinction: Brooklinen's bedsheets were called disappointing or outright terrible, while their towels and robes were described as fantastic — suggesting the brand's quality is inconsistent across categories.